Enterprise 2.0 is rapidly growing and having a major impact on businesses. Success stories are emerging regularly and rapidly, one comes to think about the risks involved upon the implementation of Enterprise 2.0. Yes we have gained the benefits but the risks are always there and we will have to learn and come up with ways to maximise the benefits and minimize the risks where possible.
Enterprise 2.0 introduces the dangers and challenges to the integrity of data, which is the key importance to any business. The information of businesses is the utter most important resource therefore it is best to try to prevent this beforehand, rather than dealing with that challenge later on down the track once the damage has been done.
Ok so the benefits can be broken into four sections: Productivity, Knowledge, Staff Engagement and Reputation. So what does this mean? This means that businesses who adopt Enterprise 2.0 would gain these four benefits. Productivity and efficiency will increase due to collaboration between colleagues, this can be done through enterprise 2.0 tools such as Wikis and live chats. Knowledge can be used and shared by people, documents and resources. Staff Engagement enhances internal communication and enhances collaborative behaviours, this leads to a new working concept and can increase shared learning opportunities. Reputation is a major benefit as it is used to build client and customer relations and to also makes a “statement” to its competitors.
We also know the risks involved in implementing Enterprise 2.0, these risks will damage the companies/businesses dramatically. If implemented wrong, the companies/businesses can see decrease in productivity, reliability, reputation and resources. The main risk in my opinion is security, if the implementation of Enterprise 2.0 was somehow “broken into” or should i say
“hacked”; private and personal information could be leaked. This could mean that the company information, meetings etc could be taken and thus used to damage the company/businesses.
We have seen this recently, an example is the Rupert Murdoch cases that has been growing the past couple of months. News International has been damaged by mobile phone hacking accusations, hackers managed to get past the security and have obtained audio recordings of the phone hacking and also emails of “paying police officials”. This shows that the security has been “broken into”, reputation is now down and that they are no longer reliable. This comes to show the risks involved in Enterprise 2.0 and what they can do to a “once” big company.
We have heard some success stories from businesses, I would like to share a business with you whom have had success in implementing Enterprise 2.0. Novell implements Wikis in a variety of ways, they are used within teams and across the enterprise. Novell also uses live chat and cloud services to connect and share ideas with the general public.Novell has overcome the risk by coupling their Wikis with their security behind the firewall, this has led them to using wikis in the many development phases that involve collaboration such as requirements generation, documentation, and bug fixes.
Here is a video on some of Novell’s securities:
In a world where Web 2.0 and Enterprise 2.0 is used regularly everyday by businesses, there is no limit to what companies can achieve. I have shown you a company (Novell) which has successfully implement Enterprise 2.0. I have also shown you a “once” big company falling to their knees, thus damaging their reputation and successfully ticking all the boxes in the key risks.