Benefits and Risks Enterprise 2.0 – Week 4

Enterprise 2.0 is rapidly growing and having a major impact on businesses. Success stories are emerging regularly and rapidly, one comes to think about the risks involved upon the implementation of Enterprise 2.0. Yes we have gained the benefits but the risks are always there and we will have to learn and come up with ways to maximise the benefits and minimize the risks where possible.

Enterprise 2.0 introduces the dangers and challenges to the integrity of data, which is the key importance to any business. The information of businesses is the utter most important resource therefore it is best to try to prevent this beforehand, rather than dealing with that challenge later on down the track once the damage has been done.

Ok so the benefits can be broken into four sections: Productivity, Knowledge, Staff Engagement and Reputation. So what does this mean? This means that businesses who adopt Enterprise 2.0 would gain these four benefits. Productivity and efficiency will increase due to collaboration between colleagues, this can be done through enterprise 2.0 tools such as Wikis and live chats. Knowledge can be used and shared by people, documents and resources. Staff Engagement enhances internal communication and enhances collaborative behaviours, this leads to a new working concept and can increase shared learning opportunities. Reputation is a major benefit as it is used to build client and customer relations and to also makes a “statement” to its competitors.

We also know the risks involved in implementing Enterprise 2.0, these risks will damage the companies/businesses dramatically. If implemented wrong, the companies/businesses can see decrease in productivity, reliability, reputation and resources. The main risk in my opinion is security, if the implementation of Enterprise 2.0 was somehow “broken into” or should i say
“hacked”; private and personal information could be leaked.  This could mean that the company information, meetings etc could be taken and thus used to damage the company/businesses.

We have seen this recently, an example is the Rupert Murdoch cases that has been growing the past couple of months. News International has been damaged by mobile phone hacking accusations, hackers managed to get past the security and have obtained audio recordings of the phone hacking and also emails of “paying police officials”.  This shows that the security has been “broken into”, reputation is now down and that they are no longer reliable. This comes to show the risks involved in Enterprise 2.0 and what they can do to a “once” big company.

We have heard some success stories from businesses, I would like to share a business with you whom have had success in implementing Enterprise 2.0. Novell implements Wikis in a variety of ways, they are used within teams and across the enterprise. Novell also uses live chat and cloud services to connect and share ideas with the general public.Novell has overcome the risk by coupling their Wikis with their security behind the firewall, this has led them to using wikis in the many development phases that involve collaboration such as requirements generation, documentation, and bug fixes.

Here is a video on some of Novell’s securities:

In a world where Web 2.0 and Enterprise 2.0 is used regularly everyday by businesses, there is no limit to what companies can achieve. I have shown you a company (Novell) which has successfully implement Enterprise 2.0. I have also shown you a “once” big company falling to their knees, thus damaging their reputation and successfully ticking all the boxes in the key risks.



12 responses to “Benefits and Risks Enterprise 2.0 – Week 4

  1. hi there ~
    i think your post is great ! its short and simple ! but includes all the important elements such as benefits and risks. and i think the Novell video is pretty good too 🙂

  2. Great blog! About time someone looks a failure story – best way to show the risks.

    You say your opinion is that security is the main risk. Interesting topic – how would manage that risk?

    I was thinking most organisations will already have security policies in place and would most likely not take into account enterprise 2.0 tools. A re-visited security policy and security audit is possible but expensive. Especially when it can all be discarded by an actively disengaged employee. However, I suppose that risk is present with and without enterprise 2.0 tools.

    • Hi Ryan, yes I do agree that companies should conduct an audit in their security systems now and then and most importantly keep their security up to date. It is very expensive but it must be done. I think the “big” companies such as Telstra, Optus etc should invest in it. I say this because of recent events (not related to Telstra and Optus) that occurred with Sony (if you have heard) their security was hacked and personal information was taken from users who were subscribed to the Playstation Network. This is why security must be kept up to date, encrypted, fire walled etc. My opinion is that it is best to invest in security measures asap rather than leaving it until something like this happens. Because companies can get sued and the figure would be much higher than what the security “upgrade” would cost.

  3. hi,
    great post! simple for me to understand. i think the security problems for enterprise2.0 should be solved by network technology. and this will be a permanent problems coz the development of network security often accompanies the progress of hacker, so maybe the strict laws and policies are also very important.

    • I agree, it is better to invest in security, better to be safe than sorry. The cost of implementing security out weighs the problems it may face later down the track.

  4. Very comprehensive post. With regards to data security, i think its a case of “it takes 2 hands to clap”. Proper measures to counter malicious applications or hacking from harming the platform should be in place such as Firewalls but the employees on their part should also have high awareness of potential security breaches themselves to avoid such incidents. I think the Rupert Murdoch’s case was a very good example of a E20 disaster. Looks like we have not seen the last of this ongoing saga. Thanks for sharing! Have a look at my week 4 post. Cheers!

    • Thats right, the case is still going. So much for keeping customers information and privacy….implementing such security would reduce the risk, but its mainly human error that resulted in the downfall of Murdoch. The CEO etc bought this among themselves.

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