Lately the gaming industry has taken a “BOOM” to social media. With the increase of population around the world, more consoles and games are being developed and sold rapidly. As these increase, companies are looking at ways to improve the gaming experience to further increase their revenue. To do this these companies have implemented web 2.0 technologies within their gaming consoles.
Most of you may own a Playstation 3, I own one myself and love it! Well by now you should know that Sony’s Playstation 3 is amongstthe top selling gaming consoles of all time do I also need to mention the new Playstation Vita? The console has loads of processing and graphics power along with tonnes of games for all ages. Sony has implemented many social media techniques to drive their sales through the roof. Below area list of techniques which they have implemented over time.
- Game Trophies (through Facebook)
- Live Chat (In-Game)
- Playstation Network (PSN)
This may sound AWESOME and UNREAL the thought of playing first person shooters (multiplayer) and to chat to one another during game play is unthinkable, you got to love it!! Okay so there are major legal risks involved with the implementation of the PSN. Risks such as security, loss of data, data confidentiality and privacy breaches.
These risks are relevant because private information of customers would be stored on their account within a database, these databases hold all of the accounts, over 20 million PSN accounts have been registered, meaning that there are 20 million users, 20 million credit cards. What if Sony’s security was breached? all or most of the accounts would have been accessed and personal information would have been obtained. Credit card details would have been taken and possibly used, we all know credit card fraud is a major issue, but with personal information as well then identity fraud would be possible as well. What would happen after this? Sony’s reputation and brand name would be decreased and damages plus, they would have to plan and implement a new type of security which would cost millions and also be slapped with millions of lawsuits. This in return would cost them Billions of dollars.
Do I need to mention that there is no PERFECT security? where ever there is a type of security in place, people will try as long as it takes to “break” and “crack” it. When this happens personal data is obtained and used and the company is in one long ride to resolve the issue. That is why security must be kept up to date and changes must be made.
Sony’s PSN security was breached earlier this year, with Millions of accounts accessed. Amongst those millions, 700,000 accounts from Australia were breached. Personal data and credit cards where accessed. Sony notified the world about this breach and had to shut down the network to re-develop and re-implement their security to protect customers of future privacy breaches. This in terms did cost them millions and they had to implement the following according to www.psu.com.
- Enhanced levels of data protection and encryption
- Enhanced ability to detect software intrusions
- Unauthorised access and unusual activity patterns
- Implement additional firewalls
- Establishment of a new data center in an undisclosed location with increased security