Corporate culture and collaboration within a company can be improved and enhanced to create a successful methodology to implement social media strategies. Many companies have implemented this strategy with great success.
People usually find a company hard to understand they ask questions like: who are they? what do they do? who do they do it for? etc. These questions are commonly asked when reading about a company or when a company is rebranding. These questions can be answered by implementing this strategy. By implementing this strategy, it would reflect on the corporate culture to aid others in understanding the company. This provides an easy way to reach out to people and to tell them what the company is all about
The International Geological Congress (IGC), have already implemented have already implemented some strategies. In my opinion the IGC can benefit greatly from this strategy of implementing/improving/enhancing corporate culture and collaboration. My opinion is based on the fact that the IGC is held once every four years and attracts over 6000 delegates from over 100 countries all around the world. This strategy if implemented would provide an insight as to what is happening during the event and what happens on stage and off stage.
The main area in which this strategy will focus on os corporate culture, by using simple web 2.0 based tools such as blogging. The posts should consist of information in which people would find interesting. Below is a list of some information which should be used in the proposed blog, the information would grab the attention of others:
- Upcoming Events
- News Updates
- Live Stream Footage/Audio
- Input from delegates and professionals
- Input from attendees
In my opinion IGC should create and share to the globe their company of an enjoyable, communal and dynamic society. This will provide IGC with a fun way of interacting with one another and with others. This will keep them fresh and fun which will help them in the long run.
In regards to blogging, there should be a few things which IGC should include on their blogging page. Tools from Facebook can be used, these tools are “status updates” and “check in”. This will expand their company and reach out to people who do not follow the company via blogs but follow them via reading. Another tool which would be useful is the “subscribe” tool, this allows followers to subscribe to one post and be notified if another post is posted or if comments are made on the subscribed post.