Social Networking And IGC

The International Geological Congress (IGC) is the biggest and most important geological event in the world. The IGC attracts hundred and thousands of delegates from all over the world.

Technology is expanding everyday and businesses/companies like the IGC need to take onboard that technology and use it to help them reap the benefits and rewards. Through the use of Social Networks, IGC will be able to create a modernised type of communication between not only delegates but also staff and other people whom are interested in the event. By embracing Social Networks, IGC can create a Social Media strategy to implement it with their marketing plans.

The main steps in which IGC need to consider before implementing such Social Networks are as follows:

1. Planning
IGC must determine what their goals and objectives are. This step is important as it is the stepping stone to implementing successful Social Networks within their organisation.

2. Social Network Tools
IGC must research the different types of Social Networking tools that they would like to use. Preferably Social Networks which will attract many viewers and target the audiences. Each Social Network is used by different people. Some like complex Social Networks (example Facebook) others like it simple (for example Twitter). By referring to the list of goals and objectives IGC would be able to derive to a conclusion as to which tools work best for their business/organisation.

3. Social Networking Objectives
Need to know their target audience: Who will you attract?, which social network is best?, which is used more?, these are the questions to ask… Taking this into account, IGC would benefit from Facebook more as it is used by millions of people and is the most active social Network ever created. This social Network has a better chance of reaching the target audiences.

Building reputation and maintaining relationships: The most important factor within a business is to maintain good customer satisfaction. This in turn increases IGC’s brand name. Reports have proven that customer satisfaction is what brings them back. This has been proven to be true. Clients and consumers comeback for the quality of service provided by the company. Refer to Customer Satisfaction in 7 Steps by Adrian Thompson

Maintenance of Social Networks: It is important to keep regular posts about the company and event. This is to show consumers and clients that you are keeping everyone updated. This is to boost your reputation within Social Networks. Regular news feeds, videos, photos and comments will draw in your consumers and clients.

These are essential points which are needed to be taken accounted for. By implementing Social Networks like Facebook and Twitter in your Social Media strategy you will achieve your goals sooner than you expected.  Social Networks is increasing rapidly, so jump on the band wagon if you haven’t done so and take advantage of it.

More and more businesses/organisations/companies and individuals are using them more and more each day. It is the perfect Stepping stone to successfully promoting your company


6 responses to “Social Networking And IGC

  1. Excellent post. I really like how you broke it down into three main steps to make social networking implementation easy to follow. Keep up the good work.

  2. Great outline Vy. Do you think there is room within your strategy for internal (closed) social networks to achieve some of the objectives you’ve outlined?

  3. Sure Evan there is room for closed social networks. Since IGC has a static website, if they were to implement some sort of wiki perhaps built within their website

  4. Enjoyable post! I like the way how gain reputation, and I think the great benefits of social networking is organizations have have worm relationships with the audience as it is one of the objectives .

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