Social Networking And IGC

The International Geological Congress (IGC) is the biggest and most important geological event in the world. The IGC attracts hundred and thousands of delegates from all over the world.

Technology is expanding everyday and businesses/companies like the IGC need to take onboard that technology and use it to help them reap the benefits and rewards. Through the use of Social Networks, IGC will be able to create a modernised type of communication between not only delegates but also staff and other people whom are interested in the event. By embracing Social Networks, IGC can create a Social Media strategy to implement it with their marketing plans.

The main steps in which IGC need to consider before implementing such Social Networks are as follows:

1. Planning
IGC must determine what their goals and objectives are. This step is important as it is the stepping stone to implementing successful Social Networks within their organisation.

2. Social Network Tools
IGC must research the different types of Social Networking tools that they would like to use. Preferably Social Networks which will attract many viewers and target the audiences. Each Social Network is used by different people. Some like complex Social Networks (example Facebook) others like it simple (for example Twitter). By referring to the list of goals and objectives IGC would be able to derive to a conclusion as to which tools work best for their business/organisation.

3. Social Networking Objectives
Need to know their target audience: Who will you attract?, which social network is best?, which is used more?, these are the questions to ask… Taking this into account, IGC would benefit from Facebook more as it is used by millions of people and is the most active social Network ever created. This social Network has a better chance of reaching the target audiences.

Building reputation and maintaining relationships: The most important factor within a business is to maintain good customer satisfaction. This in turn increases IGC’s brand name. Reports have proven that customer satisfaction is what brings them back. This has been proven to be true. Clients and consumers comeback for the quality of service provided by the company. Refer to Customer Satisfaction in 7 Steps by Adrian Thompson

Maintenance of Social Networks: It is important to keep regular posts about the company and event. This is to show consumers and clients that you are keeping everyone updated. This is to boost your reputation within Social Networks. Regular news feeds, videos, photos and comments will draw in your consumers and clients.

These are essential points which are needed to be taken accounted for. By implementing Social Networks like Facebook and Twitter in your Social Media strategy you will achieve your goals sooner than you expected.  Social Networks is increasing rapidly, so jump on the band wagon if you haven’t done so and take advantage of it.

More and more businesses/organisations/companies and individuals are using them more and more each day. It is the perfect Stepping stone to successfully promoting your company


The Use Of Wiki Within The Enterprise

As we all know business reputation and brand name is a really important key factor within any business. It is the face of the business, the greater the reputation, the more advantage they have with clients and customers. Today big and small businesses and companies thrive on competitive advantage to strengthen and increase their brand name and reputation within the business communities.

To accomplish the effective needs, big and small companies are slowly adopting web 2.0 technologies to help gain ground against its competitors. The use of web 2.0 technologies helps improve productivity and collaboration and is also used to promote and innovate. Wiki falls under the web 2.0 category and is highly used as a solution to collaborate online with ease. The use of wiki is slowly growing in the enterprise, it is a tool which all enterprises should use if they wish to improve the collaboration of employees and clients/customers.

If  the International Geological Conference (IGC) were to implement such a web 2.0 technology (wiki) the knowledge and understanding of management is required to maximise and increase the participation of employees within the group while keeping all business objectives in scope

Upon looking further into the wiki, Prime 5 were able to come up with strategical strategies that should be followed to ensure the successful implementation of the wiki within the enterprise.

Below is a list of strategies which where identified by Prime 5:

  1. ICG must implement the wiki into the organisation’s IT collaboration architecture.
  2. Assign a leader to each wiki and have that champion observe contributions that people make to the wiki
  3. An understanding of the wiki  “rules of conduct” must monitor and enforce
  4. Understand that the most difficult barrier to cross in sustaining a wiki is convincing people to edit others’ work
  5. Promote the activity of asking wiki participants to keep watching for repetitive activity to evolve and enhance wiki technology
Strategies: Wiki Strategy
Web 2.o Technologies: University of Melbourne

Corporate Culture and Collaboration Strategy

Corporate culture and collaboration within a company can be improved and enhanced to create a successful methodology to implement social media strategies. Many companies have implemented this strategy with great success.

People usually find a company hard to understand they ask questions like: who are they? what do they do? who do they do it for? etc. These questions are commonly asked when reading about a company or when a company is rebranding. These questions can be answered by implementing this strategy. By implementing this strategy, it would reflect on the corporate culture to aid others in understanding the company. This provides an easy way to reach out to people and to tell them what the company is all about

The International Geological Congress (IGC), have already implemented have already implemented some strategies. In my opinion the IGC can benefit greatly from this strategy of implementing/improving/enhancing corporate culture and collaboration. My opinion is based on the fact that the IGC is held once every four years and attracts over  6000 delegates from over 100 countries all around the world. This strategy if implemented would provide an insight as to what is happening during the event and what happens on stage and off stage.

The main area in which this strategy will focus on os corporate culture, by using simple web 2.0 based tools such as blogging. The posts should consist of information in which people would find interesting. Below is a list of some information which should be used in the proposed blog, the information would grab the attention of others:

  • Upcoming Events
  • News Updates
  • Live Stream Footage/Audio
  • Input from delegates and professionals
  • Input from attendees
When I am interested in a particular item or event, I would keep track of the event itself by reading about the lead up to it. I also like to read the live updates and view the live streams either audio or video. This will provide me with viewers comments and opinions which is always a great thing to read. For example, one of my favourite events the Consumer Electronics Show (CES) which is held each year. There are some websites that are dedicated to technology and provide up to date information, live audio streaming etc.

In my opinion IGC should create and share to the globe their company of an enjoyable, communal and dynamic society. This will provide IGC with a fun way of interacting with one another and with others. This will keep them fresh and fun which will help them in the long run.

In regards to blogging, there should be a few things which IGC should include on their blogging page. Tools from Facebook can be used, these tools are “status updates” and “check in”. This will expand their company and reach out to people who do not follow the company via blogs but follow them via reading. Another tool which would be useful is the “subscribe” tool, this allows followers to subscribe to one post and be notified if another post is posted or if comments are made on the subscribed post.

Issues with Adoption – Week 7

Businesses are slowly edging towards adopting social tools, most businesses have already started to adopt social tools to take an advantage in the workplace and in sales . Social tools, can usher in significant large-scale shifts in where productive forces and innovation come from. Organisations will all adopt enterprise social tools in slightly different ways and will generally proceed from ad hoc usage, often by applying widely available consumer tools at first, to more evolved open business models.

Although adopting social tools comes with its benefits, there are a few issues in which businesses need to overcome in order to successfully adopt social media tools. A few issues are listed below:

  • Lack of social media literacy amongst workers – Those who haven’t been maintaining blogs, updating wiki sites, using social networks, sharing information socially, etc. will not understand how to use them and will require more education than those who do
  • A perception that social tools won’t work well in a particular industry – There is often an assumption in many specialized industries  for example medicine that social tools won’t be a good fit for their specific
  • Social software is still perceived as too risky to use for core business activities – There’s a sense that social tools is not for operations or key business capabilities. This can be ascribed variously to concerns about unpredictability, loss of control, or worries of introducing potential distractions to activities that directly and immediately affect the conditions of the business, including the bottom line.
  • Can’t get enough senior executives engaged with social tools – Most senior executives in large organizations are often read-only users of their IT systems, whether it’s Outlook, their Blackberry, or operational dashboards.
  • The needs around community management have come as a surprise – Social tools create participant audiences with a shared understanding and sense of community, as well as an internally guided direction. Without suitable management (help, support, guidance, moderation, administration, and planning) communities will (and should) eventually take on a life of theirVerizon Business own, but perhaps without your involvement.

This list is only a few of the many issues which revolve around businesses and organisations. In order to successfully adopt the use of social media tools, these barriers need to be overcome. There are many businesses and organisations that have successfully implemented social media adoption, an example is VerizonBusiness. Verizon Business has “taken the Mystery Out of Adopting Unified Communications and Collaboration Technology”. They have created a consulting service (listen to podcast) which provides expert consultants who will learn all about a company’s business objectives, assess its current technology, conduct user profiles to uncover opportunities for business-process improvement, and overcome cultural hurdles — such as employee reluctance to use new communications tools.

Below is a quick video demonstrating the use of social tools to collaborate in organisations.

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Verizon Business

The Four Stages of Social Media Adoptionh by Rob Daleman

Driving Adoption Of Social Collaboration Tools by Michael Fauscette

Ten Common Objections to Social Media Adoption and How You Can Respond by Marshall Kirkpatrick